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How case studies and testimonials can help contractors

Paystream News

Michelle Derungs

Tuesday 22nd Aug, 2017

As a limited company contractor, you're the one responsible for finding work for yourself and establishing relationships with clients.

On the one hand, this is great, as it means you have total control over your own workload and can take on the jobs that suit your interests and skillset best. But on the other hand, when you're active on LinkedIn, have advertised yourself on jobs boards and joined freelancer networks but still aren't receiving the calibre of job offers that you imagined, you can be left wondering what to do next.

Your profile on these sites needs to stand out from the crowd and case studies and testimonials are the ideal way to do this, making your page unique.

But how can you go about getting these and what kind of value can they add to your contractor profile?

Obtaining testimonials

If you've enjoyed a positive working relationship with a particular client and feel comfortable asking them for an endorsement, don't be afraid of going for it. Some contractors even like to send feedback forms to clients once an assignment is over to find out areas where they can improve next time.

Ask clients if they're happy for you to use their comments on your CV or jobs board profile, or to endorse you for certain skills on LinkedIn. All of this can increase how credible you appear to clients who are searching for contractors via these sites.

You could also go one step further and ask a client for a few extra comments that you can turn into a case study. Telling the story of how you found the assignment in the first place, how you applied your skills, how you fit into the wider team and what you and the client learnt from the experience. This can further boost your profile and show that you take your work seriously.

How case studies can help

People like recommendations from others - it's why review sites like TripAdvisor are so popular. If clients can see an endorsement that a previous client has left in their own words that genuinely demonstrates how much value you added to their operations, they are more likely to take notice of your profile than those that don't contain personal recommendations.

To make these comments stand out as much as possible, take key quotes and place them at the top of your LinkedIn or jobs board profile, or bold up the parts that you want people to see the most.

If you prefer advertising your services in more traditional ways without the internet, remember that word-of-mouth recommendations are essentially a type of offline testimonial, while including quotes from previous clients on job applications can also have the same effect.

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