With the internet's growing influence on today's society and with more than 2.2 billion users now on social media, it is no surprise that more and more clients turn to social media before interviewing or hiring a potential candidate.
In the past we've looked at ways in which limited company contractors can boost their presence on LinkedIn in order to win more contracts, but with Twitters growing influence and popularity, we've now taken a look at how to do the same with Twitter.
Therefore, we've provided 5 top tips to improve your Twitter profile in order to win more contracts.
1. Tidy up your Twitter feed
Facebook and Twitter tend to sit at opposite sides of the spectrum. Facebook is a much more personalised social media platform and it is beneficial to keep this channel private, concealing your feed and interaction with others from a potential clients view. Twitter is all about networking with others and therefore should be kept open to the public.
However, as a result, everything you post on Twitter is public. According to a recent CareerBuilder survey, "60% of employers are now screening candidates on social media" with "53% wanting to check out your online persona and see if it's professional".
Therefore, before you seek out your next contract make sure you clean up your Twitter feed, removing anything that may be seen as controversial or compromising content.
2. Customise your account
Once you've done a sweep over your feed and are satisfied that it's free of any compromising content, the next top tip we suggest is to make your profile look great in order to stand out from the crowd.
Choose a profile picture that compliments your personality without looking unprofessional. Never leave the default egg as your profile picture, it instantly puts people off your feed.
Then select a couple of keywords for your summary that highlight you and your skill set. Make sure you include a link to any personal blogs, websites and of course your LinkedIn profile, so clients can get a deeper insight into who you are.
3. Professionalise your feed
It will always look great in the eyes of any client if you show that you're engaged and passionate about the field you work in. So for example if you're an IT contractor, start sharing links as retweets (RT) or quoted tweets (QT) which include your own opinion on IT related content.
Twitter can also be a great tool to share any of your own blog posts or if you use the LinkedIn publishing tool, LinkedIn Pulse, share any content you've created on that platform.
It's key to be consistent with your twitter feed, make sure you don't go for days without posting or sharing any content.
4. Follow and engage
The next key step is to engage! Keep your eye on hashtags that are trending in your industry, for example if you operate in the financial services industry, are there any hot topics or legislative changes worth tweeting about and providing your opinion on?
Make sure you're following influential people in your industry including recruiters, key industry news figures and organisations.
Remember, interacting with influential figures is more likely to win you contracts than simply pushing out a consistent stream of content.
5. What works well?
Twitter Analytics is a fantastic tool which allows you to see what percentage of engagement each of your posts got you.
Remember, building an understanding of the type of content that works well on your profile will mean the content you post in the future will be more engaging, and will in turn look good in the eyes of potential clients.
Remember, Twitter is not only a great tool to highlight you and your industry knowledge to potential clients, but it also acts as a fantastic networking tool. Giving you access to key influencers, recruiters and industry professionals at the touch of a button.
These five top tips will help you make the most of your Twitter profile, making it stand out from the crowd and in turn help you to win more contracts in the future.