LinkedIn is becoming a major channel for contractors when it comes to seeking those all important new contracts.
If used properly, LinkedIn can become an essential tool to sell yourself, network effectively and gain new leads and contracts. Here are PayStream's 6 top tips on how to do this...
Optimise your profile
When it comes to seeking new contracts, most of your time will be spent reaching out to other connections and groups however, as a limited or umbrella company contractor, having an optimised profile can pull in prospective clients.
Keywords are the best way to do this. Look for the skills that are in high demand in your industry and make sure your title and summary sections include these popular keywords. That way your profile will appear in search feeds when consultants or clients are searching in your industry of interest.
Remember that you will only show up in search feeds from members who are 1st,2nd and 3rd connections or who are in the same groups. So alongside using strategic keywords, it's very beneficial to expand your network.
Building relationships is the next step to take as an umbrella or limited company contractor. Seek out industry professionals and consultants who specialise in your industry of interest and begin to build relationships with them.
This will keep you in the forefront of clients and consultants mind so if a new contract were to arise you would be one of the first to be considered.
Seek out prospects
Once you have built the foundations, you are ready to seek out prospect contracts. The best way to do this would be to seek consultants and industry professionals, using the 'advanced search tool' to find these target groups.
This allows you to enter keywords related to your industry. Then you would search for the title, so for example consultant, recruiter, Manager, Director or CEO.
You can then specify if you want to include 1st, 2nd, 3rd connections and your chosen industry. If you want a more targeted search you can then delve further by using location.
Tailor your message
Once you've built up your list of contracts you then have to personalise your communication with them.
Remember, first impressions count so begin by tailoring an introduction to each of your new connection requests.
Always use their first name and be clear about why you want to connect with them.
Develop the relationship
Once your connection has accepted your request, kick of communication by introducing yourself. If they are a recruitment consultant, send across your CV and talk about your field of interest and previous experiences. If they are an industry professional share industry content of interest in order to get the conversation flowing.
As an umbrella or limited company contractor, perseverance is key when it comes to these relationships, so set reminders to yourself using the LinkedIn contacts feature. This timeline feature lets you make a note of when you have last spoken with a connection and set a reminder as to when you want to chase them up.
LinkedIn highlights recent connections that have a birthday, work anniversary or job changes - all of which are a great way to spark up a new conversation!
These top tips are a great way to build up professional relationships and to stay in the forefront of consultants mind. Directly seeking new prospects highlights you as a proactive individual that is engaged with the industry they operate in. As an umbrella or limited company contractor, tips such as these are essential when it comes to searching for that all important next contract.