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The FSB are turning to social media to engage with politicians

Paystream News

Michelle Derungs

Friday 14th Nov, 2014

The Federation of Small Businesses (FSB) has turned to the power of social media to communicate current contracting issues.

The Federation of Small Business dedicate much of their time campaigning for umbrella and limited company contractor issues and in the run up to the 2015 general elections they will be using social media to broadcast any developments. The FSB have named their social media campaign #backsmallbusiness which links through to a website that provides a platform for contractors and politicians to voice content, publish quotes and share infographics.

The FSB has been encouraging limited and umbrella company contractors to tweet or post their messages whilst incorporating their hashtag. This concept has been created to allow politicians to see what impact their constituencies are having on the contracting community.

According to the Office for National Statistics, the self-employed workforce now stands at around 4.58 million in the UK so an online platform such as this is an ideal solution for politicians to understand and address the evolving needs of contractors.

There is no doubt that social media is having a greater influence within the contracting community. Ted Salmon, North East Regional Chairman, Federation of Small Businesses, has recently stated: "#ibacksmallbusiness is a unique opportunity for those wishing to win a seat in the next Parliament in the North-East to talk directly with small business owners via social media".

So in the run up to the 2015 elections politicians will be forced to listen to the voice of contractors if they are to gain more traction in the polls.

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