Got 15 minutes to spare? Why not spend it giving your LinkedIn the rejuvenation it so desperately deserves.
Incorporate your keywords in your title or tag line
Your title or tag line is the first port of call for keyword searches. This means, that when recruiters are hunting down potential umbrella or limited company contractors the use of one keyword could mean the difference between you appearing in their search or not. So always make sure you're using those 120 words effectively.
Update your picture
The number of people that still have out of date, unprofessional or inappropriate profile pictures is surprising. Pictures really do say a thousand words. So use yours to your advantage.
Construct your summary
Does your summary portray your personality? Recruiters use this as a starting point to get a feel of who you are as a person.
Incorporate your keywords in your summary
Similar to the keywords within your tagline, you need to effectively incorporate industry specific keywords in your summary to ensure you rank higher in search terms.
Remove irrelevant and outdated content
It goes without saying that it is key to remove any old career goals you previously included on your page as well as very old industry irrelevant jobs you may have had many years ago.
Attach relevant documents to your profile
If you are actively seeking employment attaching an up to date CV can be a great way to attract recruiters. This doesn't just have to be a CV, you can include a marketing brief, a portfolio of past work, or even a case study of something you created or took part in.
Add to your skills set
LinkedIn allows you to list your skills set, which in turn, allows others to endorse those skills. Make sure you add as many skills as you see fit. However, try not to go overboard and list ones which may be irrelevant or untrue.
Take a look at a job listing within your industry and make a note of the most in-demand skills, as an umbrella or limited company contractor it is important to remain up to date with industry related skills that are in demand. Use these to guide and structure your skills set.
Make sure you use similar versions of keywords to beef up your skills set, for example:
LinkedIn has become a key tool to not only source a job and promote yourself to recruiters but it has become a key way to network with potential clients and build up a powerful image of yourself.